Friday, 9 April 2010

Wonderland Executive Dashboard


New measurements and reporting standards are consequences of our own actions. For example the Wonderland Executive Dashboard is a result of the Enron crisis in 2001. A dashboard is a form of analytic communication used by business to monitor key performance indicators (KPIs) such as return on investment or employee productivity. The Enron scandal put pressure on corporations to closely monitor and measure what was going on in the company and to assure shareholders of control and accountability. I then use this reporting form to measure Alice's productivity in Wonderland. The underlying question is, 'Is it possible to measure performance by a dashboard?'

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